.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in financial backing each year, have raised nearly $360 million so far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That decline results from market concentration, improved governing pressures, and financial uncertainties.ADWEEK spoke to 5 VCs who remain to purchase adtech providers, regardless of these difficulties, about what they are actually looking for and what they avoid. Maybe unsurprisingly, these financiers are actually targeting opportunities in privacy-focused technologies and industry-specific regions including linked television.